iPad, Kindle, Google und die Zukunft des Verlagswesens

Ken Auletta eröffnet in ihrem Artikel für den The New Yorker einen Blick hinter die Kulissen:

According to the American Booksellers Association, the number of independent booksellers has declined from 3,250 to 1,400 since 1999; independents now represent just ten per cent of store sales. Chains like Barnes & Noble and Borders account for about thirty per cent of the market, and superstores like Target and Wal-Mart, along with clubs like Costco, account for forty-five per cent, though they typically carry far fewer titles. As a result, publishers, like the Hollywood studios, are under enormous pressure to create more hits—more books like “Twilight”—and fewer quiet domestic novels or worthy books about poverty or trade policy.

Hier der vollständige Artikel: www.newyorker.com.


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